Western Marketing

From long drives down gravel roads to late nights behind the chutes, I’ve grown up in this world. Splitting Arrows Media was built to help Western communities share their stories in a way that feels honest, simple, and true to who they are.

I’m Kelsey, a storyteller and marketer who’s spent a lifetime around rodeo, ranching, and small-town events. Through Splitting Arrows, I help rodeos, associations, and Western businesses with the things that often fall through the cracks—keeping pages updated, sharing important info, promoting events, and making sure the heart of what you do is seen and understood. My goal is to support the people who make Western life what it is, and to help your stories reach the audiences that care about them.

Let's Chat!

For Committees, Producers & Western Businesses

If you’re juggling entries, stock contractors, sponsors, and a full-time job on top of that, marketing can easily fall to the bottom of the list.

I work with:

Rodeo associations and committees
Western event producers
Rural and ag businesses
Western lifestyle brands and makers

I slot in where you need help most—no big agency retainers, just practical, done-for-you support.

Screenshot 2025-11-15 at 11.18.45 AM.png

Social Media

Scheduling posts, sharing updates, posting results, and keeping your pages active all season long, plus photography and videography services to create your own unique, high-quality content.

screencapture-sundrerodeo-rodeo-2023-04-04-21_44_13_edited.jpg

Website

Building simple, easy-to-update sites and keeping event info accurate (dates, times, entry info, results, sponsors, etc.).

BRANDON BIGCHILD MEMORIAL BULL RINDING (2).png

Event Promotion

Graphics and posts to promote performances, jackpots, special events, and sponsor features.

Communications

Clear, timely updates for competitors and fans, consistent sponsor recognition, and support with article writing or press releases to help share your story with the wider community.

Why Work with Me?

I’ve been around rodeo my whole life, so I get the pace, the chaos, and the last-minute changes that come with putting on an event. Here’s what I bring to the table:

Rodeo Roots

Secretary & Director with the Sundre Pro Rodeo Association
Help with everything from communications to media to those behind-the-scenes jobs no one sees
Built and manage the SRRA website, keeping entries, results, and updates clear and easy to find
Support our social pages, sponsor shout-outs, and event info all season long

Marketing That Actually Works in the Western World

10+ years of experience running marketing for Western, rural, and agriculture-focused clients
Fractional account manager for U.S. digital agencies — juggling big campaigns and tight timelines
Owner of Splitting Arrows Media, where I focus on honest storytelling and practical marketing
Comfortable taking photos, filming video, writing posts, and getting content out fast
Clear communicator who understands committee life, sponsor expectations, and the rodeo crowd

Why That Matters

You get someone who speaks the same language as your competitors, stock contractors, and fans
Someone who can adapt on the fly when plans change (because they always do)
Someone reliable who keeps your website, socials, and public info updated so you don’t have to

Let's Chat

If you’re looking for someone who understands both rodeo life and the marketing side, I’d love to chat. Tell me a bit about your association, event, or business and what you need help with, and we’ll build something that works for your budget and schedule.

Email: kelsey@splittingarrows.com
Based in: Sundre, Alberta- working with Western clients across Canada and the U.S.