Western & Rodeo Marketing Rooted in Real Stories

I’m Kelsey, a storyteller and marketer who’s spent a lifetime around rodeo, ranching, and small-town events. Through Splitting Arrows, I help rodeos, associations, and Western businesses with the things that often fall through the cracks—keeping pages updated, sharing important info, promoting events, and making sure the heart of what you do is seen and understood. My goal is to support the people who make Western life what it is, and to help your stories reach the audiences that care about them.

Supporting rodeos, associations, and Western businesses with marketing that feels honest, simple, and true to how we live out here.

Let's Chat!

For Committees, Producers & Western Businesses

If you’re juggling entries, stock contractors, sponsors, and a full-time job on top of that, marketing can easily fall to the bottom of the list.

I work with:

Rodeo associations and committees
Western event producers
Rural and ag businesses
Western lifestyle brands and makers

I slot in where you need help most—no big agency retainers, just practical, done-for-you support.

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Social Media

✔ Scheduling posts
✔ Sharing updates and results
✔ Competitor and fan reminders
✔ Photography and videography for your own unique content
✔ Keeping your pages active all season long

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Website

✔ Build or update simple, clean websites
✔ Keep entries, results, times, and details accurate
✔ Sponsor visibility throughout your site
✔ Easy updates for busy committees

Communications

✔ Clear, timely updates for fans and competitors
✔ Sponsor shout-outs and recognition
✔ Articles, press releases, and event write-ups
✔ Messaging that feels true to your community

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Event Promotion

✔ Posters, ads, and social graphics
✔ Event promotions and countdowns
✔ Sponsor packages and wrap-ups
✔ Consistent branding across all platforms

Why Work with Me?

I’ve been around rodeo my whole life, so I get the pace, the chaos, and the last-minute changes that come with putting on an event. Here’s what I bring to the table:

Rodeo Roots

✔ Secretary and Director with the Sundre Pro Rodeo Association
✔ Help with communications, media, and event coordination
✔ Built and maintain the SRRA website
✔ Support SRRA social pages and public communication all season
✔ Comfortable behind the chutes and behind the lens

Marketing That Actually Works in the Western World

✔ 10+ years of marketing for Western, rural, and agricultural clients
✔ Fractional account manager for digital marketing agencies
✔ Founder of Splitting Arrows Media, focused on Western storytelling
✔ Photography and videography for real Western content, not stock images
✔ Reliable communication and fast turnarounds even when plans change

What That Means For You

✔ Someone who understands rodeo life
✔ Someone who speaks the same language as your competitors and contractors
✔ Someone who keeps your information accurate and on time
✔ Someone who makes marketing simple so you can focus on the event

FAQ

Do you work with small committees or boards?
Yes. Most rodeos I help are run by busy volunteers.

Can you handle just one event?
Yes. I offer single event support as well as full season packages.

What if our schedule changes last minute?
That is rodeo life, and I am used to it. Quick updates are part of the package.

Do you travel?
I am based in Sundre, Alberta and can travel wherever the next event takes me.

Can you take photos and videos during events?
Yes. I can capture content on site for social, website, and sponsor use.

Book early to secure support for your 2026 season! Let's Chat!

If you’re looking for someone who understands both rodeo life and the marketing side, I’d love to chat. Tell me a bit about your association, event, or business and what you need help with, and we’ll build something that works for your budget and schedule.

Email: kelsey@splittingarrows.com
Based in: Sundre, Alberta- working with Western clients across Canada and the U.S.