
Kelsey Simpson
Western & Ag Marketer | Story Teller
Inspired by innate curiosity and creativity.
Driven by small-town tenacity and love of telling stories.
Highlights.
2011- 2015
Mount Royal University
Bachelor of Communications
2015 +
Splitting Arrows Media
2019
Social Marketing Certificate
2024+
DOT & Company
Client Account Manager
More about me.
Curiosity charged my journey into communications and has taken me to so many places along the way. My passion for storytelling has brought me into the world of corporate communications, social media and digital marketing, journalism, photography, videography, web design, and overall marketing strategy.
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Getting a little more personal, I was born and raised on a cattle ranch in East Central Alberta. Growing up rurally nurtured my love of all things ranching, farming, hunting and rodeo. Since agriculture has always been near and dear to my heart, it was a natural fit to combine my love of telling stories with my ag background for my current career as a Western & Ag Marketer.
When I'm not geeking out over marketing campaigns or rodeo journalism, you can find me volunteering at or enjoying a rodeo, shooting arrows at archery tournaments or wandering around taking photos of this beautiful place I call home.
EDUCATION
GOOGLE ANALYTICS CERTIFICATE
Google Skillshop
2025
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13 MOON INDIGENOUS WOMEN's+ LEADERSHIP PROGRAM
IndigenEYEZ
2022
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SOCIAL MARKETING CERTIFICATE
Hootsuite
2019
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MOUNT ROYAL UNIVERSITY
Bachelor of Communications - Journalism
2015
President & Dean's Honour Roll,
Writing with Light Photojournalism Award, Calgary Herald Journalism Scholarship
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CONSORT HIGH SCHOOL
High School Diploma
2011
Student of the Year Award, Honour Roll, Captain of Basketball Team
COMPETENCIES
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Canva, Adobe Creative Suite: Photoshop, InDesign, Illustrator, Premiere Pro, After Effects
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Software: Mailchimp, JIRA, Joomla, Word Press, Wix, Square Space, Google Analytics, Meta Ads, Hootsuite, Sprout Social, Slack, Motion
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Project Management: Clickup, Teamwork, Asana, Notion
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CP & AP Writing Style
PROFESSIONAL EXPERIENCE
SPLITTING ARROWS MEDIA
Owner
2015+
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DOT & COMPANY
Client Account Manager for
Digital Marketing Agencies (Javelina, Clix)
2024+
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KENNA AD AGENCY
Campaign Lead- InVigor Canola Portfolio
2021-2024
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STG PROMOTIONS
Social Media & Digital Marketing Manager
2022
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WESTVIEW CO-OPERATIVE LTD
Marketing & Communications Coordinator
2019-2021
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FOX LAKE AGRO, HANNA BUILDING SUPPLIES
Marketing & Communications Coordinator
2018
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THE CALGARY JOURNAL
Reporter, Quality Assurance Editor
2012-2015
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THE WESTERN HORSE REVIEW
Journalism Intern
2014
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THE CONSORT ENTERPRISE
Staff Reporter
2011-2012
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SPECIAL AREAS MUNICIPAL DISTRICTS
Social Media Intern
2012
COMMUNITY
SUNDRE PRO RODEO & RACE ASSOCIATION
Director, Executive Secretary
2021+
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GOOSEBERRY LAKE RODEO ASSOCIATION
Committee Member
2015-2021
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HIGHWAY 41 PHEASANT FESTIVAL
Board Member, Marketing Chair
2016-2019
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INTERESTS​
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Agriculture, Ranching, Farming
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Archery & Hunting
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Rodeo & Western Events
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Métis & Indigenous History
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